structured-data
LocalBusiness schema audit: 12 checks before publishing
A practical audit for local-business JSON-LD covering facts, identity, plugin conflicts, feature eligibility, served output, and monitoring.
Evidence-led guidance
Structured data operations resources
Evidence-led guides for local businesses and agencies that need structured data to remain accurate, reviewable, and reversible.
structured-data
Plumber schema markup: an evidence-backed guide
Learn how to describe a plumbing business with safe JSON-LD, stable identity, verified facts, and no invented ratings, services, or service areas.
structured-data
Structured data, rich results, and rankings are three different things
Learn what structured data can describe, what rich-result eligibility means, and why neither one guarantees a ranking or search appearance.